According to the encyclopedia Britannica’s site, an influencer is:
A person who exerts influence to guide the actions of others. The term is commonly applied to people who help generate interest in consumer products or experiences by posting about them on social media. Influencers command large followings on social media and are often paid by companies to use and describe their products and services, encouraging their legions of followers to buy them.Is this like being one of those game show models – like Carol Merrill, Holly Hallstrom and Janice Pennington standing in front of Fridgidaires, reclining on La-Z-Boys, and looking good next to Chevrolets? Or Vanna White turning over letters. Not exactly skilled labor but it pays the bills, eh. Sounds like influencers are in the same family but they have a patter, a pitch which requires a bit more effort.
Is there a career evolution chart somewhere? How does one get here?
Elementary school – get invited to ALL the best, most posh sleep-over parties.
High school – become a cheerleader and prom queen.
College – get into Alpha Phi, become homecoming queen and win beauty pageants.
Next stop – Game show mannequin! Influencer!
What happens after you’re no longer pretty or young enough to be a mannequin? What if you're not eloquent enough to “influence?”
The most famous of the game show models from my kidhood was Carol Merrill. She spent 14 years showing off appliances for Monty Hall on Let's Make a Deal. From there she went on to be the manager and co-owner of a beachfront restaurant in Malibu before moving to Hawaii, with her third husband. Hawaii sounds nice.
Vanna White, according to Wikipedia, has had a more active entertainment career. It hasn’t been all graceful, gown-clad letter turning for her. She’s no Streep (who is?) but has done a little acting and was occasionally the actual host of Wheel of Fortune.
I dug a little deeper –turns out there’s a little more to being an influencer. While they’re given info to include in their promos, they produce/create pics, vids, blog posts, and social media updates. They’re content creating shills. Marketeers of sorts.
There are, apparently, levels of shill:
Mega-influencers – celebrities who aren’t creating content for you. They just bring the fame.
Macro-influencers – they’re famous but we’re not talking Kardashian or Dwayne Johnson famous.
Mid-tier influencers – not famous offline but authentic, charismatic, and widely appealing.
Micro-influencers – they’re popular in niche communities like fitness, parenting, gaming, and suchlike.
Nano-influencers – they’re used for brands looking for local promotion. e.g., a local coffee shop chain opens up a new shop or offers a new line of fancy caffè e latte and wants to get the word out.
So, what these influencers look like to me are, not so much product mannequins with small speaking roles but, maybe, home shopping network couch sitters. Remember them? The perfectly quaffed and cosmeticized women perched on plaid or otherwise homely beige couches, telling us all about the can’t-live-without-‘em-wonders of the Ninja 4-quart air fryer and how it absolutely changed their lives. How about the bareMinerals Complexion Rescue Stick Foundation with buildable coverage that’s “just a dream for difficult skin?” Or Too Faced’s Better Than Sex Mascara??? And we can’t forget Beekman 1802 Happy Place 2 Goat Dusting & Polishing Mitts?BUY, BUY, BUY!!!
We’re all buried in a ton of cheap crap that we totally DO NOT need. Shit that does NOT improve the quality of our lives or ease our daily pains. Fuck this shit and fuck these shills who glorify this obscene acquisitive culture. Go outside and look at some trees, the ocean (or river or lake if you have one handy), the sky. Check out some birdies.
Get outside.

































